Timbaland And Swizz Beatz Sell Their Verzuz Video Streaming App To Thriller For Undisclosed Amount

By paritynews March 10, 2021 Business 0 Comments

Just a year after launching Verzuz, Swizz Beatz and Timbaland have sold the powerhouse livestream music series platform to Thriller.

Triller says, Swizz and Timbaland will become large shareholders in the Triller Network and serve as brand visionaries on the Triller Verzuz management team but didn’t disclose the financial details of the deal.

The Verzuz co-founders have also allocated a portion of their equity in the new combined company to all 43 performers who have appeared on Verzuz to date.

Artists that had appeared on Verzuz include John Legend, DMX, Alicia Keys, 2 Chainz, Rick Ross, Gucci Mane, Jeezy, Nelly, Ludacris, Brandy, Monica, Gladys Knight, D’Angelo, etc.

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Verzuz launched in March of 2020 amid the cancelation of live events and concerts due to the pandemic. The platform has become a cultural phenomenon, amassing more than five billion impressions across platforms including Instagram and Apple Music. Earlier this year, Verzuz partnered with the NFL and plans to venture into additional sports verticals, comedy, and live events in the future.

This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” said Swizz Beatz and Timbaland.

By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.

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We couldn’t be happier to be elevating Verzuz and Triller and to recognize, in a very real way, all of the artists who have helped make Verzuz the global phenomenon it is today. Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people.

Bobby Sarnevesht, Executive Chairman and co-owner of Triller, said;