Tiwa Savage risks losing all endorsement deals over tape scandal

Issac Mayowa, a public relations expert, has said that Tiwa Savage’s endorsement arrangements may be jeopardized as a result of the S£x tape scandal now engulfing her reputation.

On Monday night, Tiwa Savage’s claimed recording surfaced on the internet, igniting a firestorm of reactions from celebrities in every nook and cranny.

While some people praised the “somebody’s son” singer, others criticized her, claiming that she should have done better because so many young people look up to her.

Issac Mayowa said;

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“The industry is filled with several scandals; from domestic violence to rumored infidelity or rumored extra-marital affairs, but when a sex tape of an artist is released, it is a huge blow.

“It takes months, sometimes years to correct the damage such clip can cause. Sex tape damage control is a herculean task. Most endorsement deals come with moral clauses that give the company the right to exit the contract if a celebrity lands in trouble, as such could tarnish their reputation.”