Tara Fela-Durotoye Biography, Age ,Net Worth, Wiki, Real Name, Children, Instagram, Parents, partner

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Tara Fela-Durotoye, born on March 6, 1977, is a renowned Nigerian beauty entrepreneur, lawyer, and makeup artist who has left an indelible mark on the cosmetics industry in Africa. From her polygamous upbringing to founding House of Tara International, Tara’s journey is a testament to her resilience, vision, and commitment to empowering women.

Tara Fela-Durotoye’s  Early Life and Education:

Tara’s childhood was shaped by a polygamous family structure after her parents’ divorce when she was eight months old. Raised by Modupe Agnes Sagay, she embarked on her educational journey at Command Children’s School in Victoria Island and later attended Nigeria Navy Secondary School in Ojoo. Tara earned a law degree from Lagos State University and further honed her skills through prestigious programs at Harvard Kennedy School, Yale University, INSEAD Abu Dhabi, and the Lagos Business School Chief Executive Programme.

Tara Fela-Durotoye’s  Career:

In 1999, Tara made history by establishing Nigeria’s first bridal directory, an international-level makeup studio, and the nation’s first makeup school. She has since dedicated herself to building an African-owned beauty brand with global recognition. House of Tara International, her brainchild, encompasses The Make-up Studio, The Make-up Academy, and the Tara product line. The company boasts 10,000 salespeople across Africa, 270 products, 26 storefronts, and 14 beauty schools.

Tara’s influence extends beyond Nigeria, with House of Tara locations in Ghana, Senegal, and Benin. Over 1500 graduates from House of Tara Academy have gone on to work for major cosmetic companies, becoming industry leaders and beauty influencers.

Tara Fela-Durotoye’s  Personal Life:

Married to Fela Durotoye, CEO of Visible Impact and a business strategist, Tara is a mother to three sons. Her stepmother, a source of inspiration, played a pivotal role in sparking Tara’s interest in makeup, a passion she turned into a successful business.

Impact and Influence:

Tara initiated the Tara Fela-Durotoye (TFD) Series, TFD Mentoring Programmes, and TFD Bride Grooming Academy to mentor and empower women. Her “Beauty Business on the Go” program with First City Monument Bank encourages women to start their own businesses, further contributing to economic empowerment.

Awards and Nominations:

Tara’s accolades include the South African Entrepreneur Award, Africa SMME Award (2007), Forbes’ “20 Young Power Women in Africa” (2013), and being named one of “Africa’s 50 Most Powerful Women” by Forbes in 2020.

Tara Fela-Durotoye’s  Net Worth:

With an estimated net worth exceeding $4 million, Tara Fela-Durotoye is celebrated as one of Africa’s most prominent beauty entrepreneurs.

Tara Fela-Durotoye’s  Social Media:

Stay connected with Tara on Instagram (@taradurotoye) and Twitter (@taradurotoye).


Q1: How did Tara Fela-Durotoye start her career in makeup? A1: Tara founded House of Tara International at the age of 20, inspired by her stepmother’s passion for beauty.

Q2: What is Tara’s impact beyond Nigeria? A2: Tara’s House of Tara has expanded to Ghana, Senegal, and Benin, empowering women across borders.

Q3: How does Tara contribute to economic empowerment? A3: Tara introduced the “Beauty Business on the Go” program, encouraging women to start their own businesses in collaboration with FCMB.


Tara Fela-Durotoye’s journey from a polygamous upbringing to a trailblazing beauty entrepreneur is nothing short of inspirational. Her commitment to empowering women, coupled with her business acumen, has solidified her legacy in the cosmetics industry, making her a true force for change in Nigeria and beyond.